Marketing Strategies

Marketing Strategies   A marketing strategy covers a company’s overall approach for promoting its brand to a target audience. The process involves research, goal setting, and positioning. A completed marketing strategy typically includes brand objectives, target audience personas, marketing channels, key performance indicators, and more.  Marketing Strategy will Align your team to specific goals. Help you tie your efforts to business objectives. Allow you to identify and test what resonates with your target audience. Empower you to capitalize on emerging trends. The last one is especially important. Keeping up with  marketing trends  is important for your strategy, but it could be a full-time job. Why? Because almost 80% of marketers say this industry changed more in the last three years than it has in the past five decades. Add to that the fact that 50% of marketers believe their marketing strategy in 2023 was only somewhat effective which means there’s plenty of ro...